01 / STRATEGIC ADVISORY

Strategic Advisory

Independent strategic counsel for CEOs and leadership teams. Better decisions begin with clarity, through confidential one-to-one sessions and executive alignment workshops focused on customer value, differentiation and profitable growth.

I help leadership teams see where customer value and business performance are drifting apart, decide what matters most and align the organisation around a sharper customer agenda. The work combines evidence, executive challenge and practical decision-making, not another strategy presentation.

Sonia Etxebarria facilitating a collaborative working session — Facilitating an executive session with business leaders

The decisions I help leadership teams make

Customer strategy & growth

Where is value being lost? Which customers, relationships, propositions and opportunities should shape the next growth agenda?

Executive alignment

Resolve competing priorities and stakeholder tensions across functions, partners and leadership teams before they undermine execution.

Strategic choices & alignment

Evaluate growth opportunities, service propositions and investment choices against customer relevance, business viability and execution capacity.

A FOCUSED INTERVENTION

Executive alignment workshops

When leaders agree on the ambition but disagree on the priorities, a well-designed working session can accelerate decisions that would otherwise take months.

Working session with priorities and decisions captured on a workshop wall

01 / FRAME

Establish the business question, customer evidence and real constraints.

02 / CHALLENGE

Make trade-offs explicit, surface disagreements and test strategic options.

03 / COMMIT

Agree priorities, decision owners and what happens next.

02 / EXECUTIVE LEADERSHIP

Fractional Executive Leadership

When advice is not enough, I step into the work. I take a defined part-time executive mandate to lead the customer and growth agenda, align teams and take responsibility for delivery, without a permanent executive appointment.

Collaborative session with stakeholders reviewing priorities — Working alongside teams, from decisions to delivery

Customer and growth agenda

Own a focused commercial and customer strategy agenda, with clear priorities and outcomes.

Stakeholder alignment

Work across leadership, functions and partners to resolve competing priorities and keep decisions moving.

Execution and accountability

Lead a defined programme, mobilise teams and track progress against agreed business measures.

How the mandate works

A defined remit, agreed outcomes, decision rights, regular executive cadence and flexible part-time involvement. This is an operating role with accountability, not a permanent full-time appointment.

How we work together

I work directly with CEOs and leadership teams through confidential one-to-one strategic sessions, targeted advisory engagements and executive alignment workshops. Each format helps clarify a defined business decision, agree priorities and establish a practical agenda for action.

Let’s talk ↗